Harley-Davidson of Greensboro

Harley-Davidson Showroom of Greensboro

AGI partnered with ATI Decorative Laminates to explore products with a different design approach that allowed them to maintain a modern look, but respected Harley’s unique 100-plus years of history.

The ATI sales team offered several suggestions from its broad portfolio of products tailored for heavy-use, retail commercial spaces. ATI had worked on a previous renovation at the dealership, and understood the space and the client’s needs.

The continuity ATI provided allowed several existing design elements to survive the renovation. The MirroFlex dome pattern in EccoFlex black and crosshatch silver stayed on the wall, while other areas – including columns, walls, and ceilings – were prepped for new installation. The mirror silver MirroFlex Ceiling Tiles were given new life with a muted black finish. To provide additional decorative detail, MirroFlex Cascade was specified on the store’s columns to ensure impact-resistance for the high-use retail space.

AGI specified Fusion Wood, another product line offered by ATI Decorative Laminates, to showcase iconic moments from the Harley archive. AGI worked with ATI’s in-house production team from concept to completion, ensuring that the graphics were designed not only to look great, but also to seamlessly transition from one panel to the next.

The biggest large-format mural in the store was 2′ x 72′, which presented a unique set of challenges. ATI’s graphics team rose to the occasion by modifying grainy, faded, irregularly-sized photographs into impressive, oversized pieces of work. ATI’s production team adhered to the highest standards through all points in the Fusion process.

ATI provided technical assistance to the contractor, ensuring that all products were installed in a way that maximized longevity and functionality.